“Road to Emerald City” Raises $380,000

This past Saturday Hillsides hosted its annual benefit, “Road to Emerald City,” where guests followed the yellow brick road to raise $380,000 for programs and services serving vulnerable children and families living in Los Angeles County. As I looked around The California Club in downtown Los Angeles, I saw how the Benefit Committee had transformed it into the Land of Oz where Dorothy and the Wicked Witch also made a special appearance. With generous donors like Jacob Maarse Florists who  donated the floral designs for the evening’s theme, I was amazed at just how much time, talent and energy is put forth to make such a spectacular event.

Kudos goes to Benefit chair Cathy Brennan, who set the stage for an unforgettable evening. We are also fortunate that Hillsides has many board members, supporters and volunteers that work with us behind the scenes to acquire amazing displays and items like the replica Ruby Slippers worn by Judy Garland in the “Wizard of Oz” previously on loan to The Smithsonian Museum from the Collection of David A. Pacheco that were displayed at the event. Other items were the candy bar that was a hit with the guests as were the hundred auction packages available for bid, and 1.5 carat natural Colombian Emerald opportunity drawing, donated by SN Queens. The Riboli Family of San Antonio Winery and Roger and Michele Engemann generously donated the wine for the evening.

Our emcee and celebrity auctioneer Fritz Coleman of KNBC reminded us that he has been supporting Hillsides a quarter of a century as he mentioned the centennial that we will be celebrating next year. Dr. Drew Pinsky, time and time again, continues to speak about the important work we do and emphasizes the value we give individuals to help them through troubling times. Hillsides is lucky to have such a committed emcee and celebrity auctioneer along with Cathy Brennan, who with her committee, worked tirelessly to present this evening. Most of all, without the sponsorships, we could not host such an elaborate evening. I want to thank our major sponsors who demonstrate a significant commitment through their generous contribution. Publicly, I would like to say, again, we could not do all we do for the children and families in our care, without your dedication to our mission.

Thank you to Susan and Bill Noce, Bolton & Company Insurance Brokers, Marge and Sherm Telleen, Don and Sally Clark, Linda and Stephen Gill, Clara Maarse and Hank Maarse-Jacob Maarse Florists, Ben and Judy Reiling, Paul Rusnak-Rusnak Auto Group, Swanton Family Foundation, The Walt Disney Company, Western Asset Management and many more who shared in our vision of the “Road to Emerald City.”

The weekend was filled with momentous occasions, not just for Hillsides guests as they reached the Emerald City, but for others who also partook in the viewing of the Oscar Academy Awards. And as I sat there also participating, I couldn’t help but think how grateful I was for the extraordinary performance by so many at Hillsides that we had our own awards to give.

Best Picture: Road to Emerald City

Producer: Susan and Bill Noce

Actor in Leading Role: Fritz Coleman

Actress in Leading Role: Cathy Brennan

Best Director: Development Department

Costume Design: Goldsmith & Klein

Art Direction: Jacob Maarse Florists

Music: Mark Levang & Band with special appearance by John Mahon

A special thanks goes to or guests for attending, viewing, and bidding. I wonder ... who will get next year’s awards?

Something Magical

The holidays at Hillsides prove that if you have courage and dare to ask for something, it just may happen. And indeed it did happen--our hope for a wonder-filled holiday for all we serve was satisfied. An empty auditorium, converted during this past month into “Santa’s Workshop,” was filled with gifts of all shapes and sizes. The task of handling the requests of not only our 66 residents, but the many children, youth and families served by our community-based programs was enormous, but without fail every one of them was satisfied. Extra effort needed to coordinate and make sure gifts were wrapped, bundled and delivered was made so that by Christmas day everything was in place for a memorable holiday. There is no way to describe this experience, but to say that it was magical.

Of course it was much more than magical, it was awe inspiring to see so many embrace the cause and, in spite of a poor economic environment, make the sacrifice to see the dreams of those we served fulfilled during this holiday season. Once again, the generous, selfless support of our donor community left us all grateful and edified. Please know that your efforts achieved your intended result of lifting the spirits of vulnerable children and their families precisely at a time when they needed it the most.

To our generous donors, great volunteers and selfless staff, thank you one and all for making this holiday season so special at Hillsides.

The truth is that this “magical” moment is representative of what we attempt to do every day in the many programs provided by Hillsides--restore hope and provide resources for all we serve to lead fuller lives.

On behalf of Hillsides Board of Directors, the beneficiaries of your kindness and staff, we say “Thank you.”

Happy New Year!

  

View a few photos of the "magic." 

This Time of Year

On my commute to work every morning I pass a makeshift sign attached to an overpass that states, “22% of children in the U.S. live in poverty.” As if traffic was not bad enough, the drive also confronts me with some of the stark realities of life in 2011. The fact is that depending on how you look at the childhood poverty issue, the number is anywhere from 17% - 35% of children in the U.S. are impacted by poverty.

The recent economic down turn has only exacerbated the situation. I suggest that poverty is perhaps the greatest contributing factor to the fracture of families, jeopardizing the well-being of children in many ways. Poverty is a sad and tragic reality that is hard to comprehend and often is understated. We see the result of poverty every day in the children and families we serve at Hillsides.

As we get ready for the holiday season, this is the time for us to reach out to our donors and supporters to ask for your help to provide food and gifts for all the children, youth and families we serve. Especially during this time of financial challenges, your assistance can make the difference to provide a happy holiday season for everyone we serve. Your donation helps to ease the anxiety of many families who, with very limited resources, none-the-less attempt to provide a happy and memorable holiday for their children. Please find more information on how and what you might be able to do to make the holidays a wonderful celebration for these very vulnerable children and families.  

I urge you to consider what you might be able to do now. This is a busy season with many distractions and we can easily put this off until much later in the season.

As you know, we can never do enough for those we serve--even more reason then for us to do our best. It makes such a difference, especially at a time of historic economic challenges, for the children and families we serve to be supported by each of us.

Thanks for all you do.